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HAPPY STEPS

Visual identity for a homegrown female footwear brand 

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'Happy Steps' is exactly what it sounds like. A brand that intends to satisfy many requirements at once by delivering shoes that are not only very affordable, but culturally rooted to Indian aesthetics. By designing shoes for women from a wide age range, the brand is dedicated to provide maximum comfort and style befitting the wearer. Is it a pair of shoes for your little kid who has just started going to a school? Or perhaps you are looking for fashionable sandals to gift your sisters? Or for some sturdy and beautiful pairs of shoes for the lady of the house who steps out juggling between her work and social life? It can also be ideal for your mother who prefers more comfortable shoes but doesn't want to compromise on its looks.

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IDENITY STUDY

COMPETITOR BRAND

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